THE CHOCOLATE GUY
AJ received his training to practice Holistic Health Counseling at the Institute for Integrative Nutrition, the world’s largest nutrition school, which is the only nutrition school integrating all the different dietary theories— combining the knowledge of traditional philosophies with modern concepts like the USDA food pyramid, the glycemic index, the Zone diet and raw foods.
AJ also received certification as a Live-Foods Instructor, which he earned after completing a hands-on educational apprenticeship at the Tree of Life Rejuvenation Center. Known worldwide for its foundation in spirituality and living foods, the Tree of Life Rejuvenation center is a leading fasting & detoxification center, founded by Dr. Gabriel Cousens, M.D., diplomat of the American Board of Holistic Medicine.
At the Tree of Life, AJ developed an insatiable love of raw, vegan desserts. He had an especially strong attraction to raw cacao - the beginnings of all chocolate. This led him to develop his business, learning to manufacture chocolate with old traditions, in a new way.