Here a Kickstarter, There a Kickstarter
As I'm sure those of you who follow us know, we're doing a Kickstarter campaign. Kickstarters seem to be virtually everywhere and can cover everything these days, from parodies on South Park (which AJ and Erika love) to...some guy wanting to make potato salad?
The Internet is a very strange place.
Our Kickstarter is, actually, based on the idea that we will be doing something. Not just any something: making chocolate. Which, granted, is what we already do, but we need to streamline some of the processes. As a company, we are scaling up, which means if we're going to continue making hand-crafted, artisan chocolate, we need to be able to grow the business in a smart and financially stable way.
So why should you care about our Kickstarter? I can give you a few good reasons, just off the top of my head:
1) Our product is unique. As anyone who visits the shop and gets an intro to our chocolate knows, it's made with high quality and fair-trade ingredients, it's raw, dairy-free, soy-free, honey sweetened; basically, it's healthy.
2) It's basically bean-to-bar chocolate. Our dark bar is made without any extraneous flavors like vanilla, so if you're at all curious about tasting what cacao truly tastes like, this is the bar you simply must try.
3) It is made and wrapped with a great deal of care. I can attest to this. I've wrapped quite a few bars and rolled innumerable French-style truffles during my time here at the Conspiracy; I've watched AJ make the chocolate bars time and time again at all hours of the night to make sure the consistency and gloss is right. A lot of people don't realize how much time, money, and effort it takes to make a high-quality chocolate--and to make it right.
We want to maintain all of these things that make us who we are: Doing things "the old fashioned way", but with new production methods that allow for more efficiency, and therefore, more chocolate.
We think that's a pretty worthy goal, and we hope you do, too.
The Chocolate Conspirators